Beautycon embraces everyone and all – it’s an environment of self expression and inspiration.  Their mission is to challenge traditional beauty standards and redefine what beauty means.  Beautycon is a diverse global community of content creators, celebrities, fans, and brands that come together to celebrate using make-up as a tool for self-expression and sharing your enthusiasm with the world.  The global epidemic will have its annual London convention December 2 and here’s why you need to go:

Tickets can be purchased here – make sure to grab them before they sell out! xx

Founder and CEO of Beautycon, Moj Mahdara, has created a culture that combines brands, audiences, and artists all around the country. I attended my first Beautycon and met a few artists that I deeply admire. MakeupShayla and ILuvSarahii were there with Maybelline and presented the dual contour stick on a model – they really knew how to interact with their following. Joyce Bonelli presented on a model the ‘Klassic Kardashian’ heavy contour with a taupe eye – it was FLAWLESS. She mentioned she took sculpting classes in the beginning of her career and she learned to carve a face. Lastly, Tyra Banks made an appearance – we’re laughing in the below pic because the 12 year old self in me decided to yell TYRAAA MAIL!!! when I saw her. Overall it was an awesome experience bringing the social media beauty world to life.