PHAMExpo is a beauty convention that connects consumers directly to the brands they love as well as makeup artist and industry leaders.  It’s a weekend filled with tons of makeup, fabulous human, and of course – SLAYAGE.  One of my favorite makeup artists, Patrick Ta, performed a demo on his signature look.  I learned so many beauty tips and secrets from the best of the best.  Cheers to next year!

PHAMExpo (professional hair and makeup exposition) is the ultimate event for savvy beauty professionals, students, and anyone interested in the latest trends for hair and makeup.  My experience was extremely insightful – I was able to interact with some of the most influential makeup artists in the industry.  Angel Merino ‘@Mac_Daddy‘ started behind a MAC Cosmetics counter and has now successfully launched his own brand, Artist Couture.  Gilbert Soliz, the Global Makeup Artist for Marc Jacobs, showcased a high fashion editorial look that gave me so much inspo.  I also met Lora Arellano, who is one of the partners of Melt Cosmetics  and previously went on tour with Rihanna as her makeup artist.  Lastly, I connected with the very talented Amber Dreadson and was able to recently assist her on a music video.  I also discovered new brands and of my favorites was Black Moon Cosmetics – I tried a dark blue liquid lipstick and fell in love.  It was an inspiring experience and can’t wait for next year!

Xx,
#NatUp